Doing the Never

So I was reading this blog over at ProBlogger the other day when point 5 really resonated with me:

“Break with tradition: A great idea-sparking suggestion from Seth Godin is to ‘do the never‘ — in other words, to work out what your niche always seems to do, and then do the opposite.”

If everybody else does it the same way, you’re better off doing it differently, and my mom always did say I marched to the sound of a different drummer (seriously, she said it all the time - still does to this day - quite annoying, really). Read the rest of this entry »